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The musician donates £25,000 cash award to grassroots live spaces

Sam Fender receiving his trophy in the North East
He was awarded the honor in October in Newcastle

The star has donated the complete sum of his £25,000 Mercury Prize prize money to the trust for venues, which operates to save the United Kingdom's grassroots music venues.

The star was presented with the award on mid-October as his third album People Watching was declared the top album of the past year.

The musician has decided to give the cash to the MVT, in recognition of the essential function local spots played in his initial steps.

"I couldn't be pursuing what I am doing today if it wasn't for all the gigs I did around the region, and elsewhere, when I was starting out," remarked Fender. "These venues are iconic, but they are struggling."

Beginning in 2023, more than 150 of these locations have ceased operations – about 16% of the entire UK sector.

Recently, top acts such as the band Pulp, the group Coldplay, Katy Perry and Ed Sheeran have all backed the MVT in its attempts to keep the scene afloat, by adding a modest fee to their ticket prices, which benefits smaller concert halls.

Fender also took part, raising more than £100,000 on his recent tour to support thirty-eight local spots across Britain.

The money assisted venues that were dealing with imminent closure due to difficulties stemming from flooding, fire incidents and personal losses, as well as permit problems, legal disputes and sound issues.

Additional spaces received funding support in modernizing infrastructure and technical equipment that helped musicians and audiences.

"The notion that money from shows in major spaces helps the smaller venues, where it begins for artists like me, is just logical," the star has commented.

The band Pulp in concert
Pulp are one of the many acts who contributed their award winnings to non-profits

Fender is not the first artist to give his award prize money to charitable organizations.

When Pulp won the prize in 1996 for their record Different Class, vocalist the singer declared that the group would give their cash to the non-profit War Child.

That year, rapper and singer the artist shared her prize across a few good causes, such as the children's charity and a charity for Sickle Cell.

"And I gave a £1,000 to my local community centre, to their gymnastics program, because I trained in gymnastics when I was a child and they needed better apparatus," she told the media.

Previously, the band contributed their winnings to the youth organization that developed their band, in addition to other local music groups.

Additionally winners that year M People contributed their award to a charity for MS after a close contact was diagnosed the illness.

"The victory was quite enough," said vocalist Small. "The money was the cherry on top but we could do without the extra, because we had the cake. So our success affected somebody else's life."

Recently, the MVT announced it had rescued several small stages in that region, by transferring them to local control.

The Joiners in Southampton and the other in that location were purchased under the community ownership program, which is supported by Arts Council England and supporters who buy "ownership units" in the buildings.

AF
The writer

Andrew Freeman

Elena is a digital strategist with over 8 years of experience in driving online growth for UK-based companies through innovative marketing techniques.

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