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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to sell part of his ownership stake in the Mercedes F1 outfit.

The deal values the Mercedes team at £4.6bn – an unprecedented figure for a Formula 1 squad – after McLaren were valued at £3.5 billion in a change of corporate structure in September.

Wolff, who owns a 33% stake of the Mercedes F1 operation, plans to divest a shareholding in the region of 5%.

Wolff, aged 53 will remain as team principal and chief executive officer if the sale goes through.

Shareholder Structure

Remaining partners in the team are Mercedes and chemicals giant Ineos, who both hold a third of the company.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The governance of the team will remain unaltered, and all three partners are dedicated to continued achievements of Mercedes-Benz in F1."

Financial Increase

This arrangement signifies a significant increase in value of Mercedes F1 after Ineos Group acquired its share for £208 million in 2022.

This surge reflects the growth in market values of F1 teams in the past few years as a consequence of the increasing appeal of the sport around the world.

This trend was evident with the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which debuted in summer 2023 and earned over $630m (£458m) at the box office.

The film represents Pitt's most successful movie and the most successful sports film ever released.

Current Standings

Mercedes are second in the team standings, behind McLaren, with three Grands Prix left this season.

Mercedes' primary racer George Russell has won 2 of the 21 races this year and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a unprecedented eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

AF
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Andrew Freeman

Elena is a digital strategist with over 8 years of experience in driving online growth for UK-based companies through innovative marketing techniques.

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